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Your Website…Is YOU!

Your website represents you. Its appearance can make or break sales. Great websites

entice visitors to stay, buy, and return again and again.

Fantastic design features include surf ability, the importance of the main page, the

appeal and ease on the eyes in the use of color, screen resolutions, and browsers.

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You are out shopping for healthy, designer food. You visit two health food stores. The

first one is bright and cheerful: Its products are displayed pleasingly and its staff, with

crisp, starched aprons on, slim, friendly, and helpful with smiles that twinkle.

There is another health food store just across the road: Similar products.

A fat, greasy-haired sweaty man, breath redolent of whisky, garlic, and fermented

cheese, egg stains on the front of his crumpled shirt, the middle of which strains to stay

closed struggling to keep its charge – a protruding belly – within, tired buttons at the

ready to pop…comes to serve you.

You are your website: It is a reflection of who you are, your product, and service. Portray

yourself as a trained, seasoned professional.

Your website is the only contact your customers, potential and current, have with you.

You must create an atmosphere that is pleasing to your buyers to make them want to

stay and buy, and more importantly, to want to come back again and again.

You want to aim for repeat business. The long and short of it is this: Your website can

make or break your sales…and your business.

What secrets can you apply in the design of your website?

Do your research by visiting several websites. Note what makes them appealing,

attractive, or the opposite. Always remember that visitors to your site have one goal in

mind: They are either seeking information or shopping for a product.

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Your goal is to give them what they want without their having to search for it. It is a

cardinal rule to make your site easy to navigate.

Ensure that all the information is relevant to your product/service. Convince visitors

that they need your product to solve their problem(s).

The First Impression Lingers…The Importance of Your Main Page

The main page has a very specific purpose: It is the storefront of your website where

your visitor lands and from where she/he will shop. Therefore, this page must load very

quickly and be easy to view.

This is the first contact with your customer: First impressions can either close a deal

or…lose this same deal which has exactly the same potential.

Make things simple: Ensure that links are easily viewable by your visitors and that these

links will navigate your visitors to where they wish to go.

Very often, a great choice is the use of tables when deciding how to design the main

page of your site. If your page takes more than ten seconds to load even on a 56k

modem, your visitor will click away, through impatience, or to save time, seeking

information or products elsewhere.

To speed up the loading of your main page, it is advisable to avoid large, or excessive,

graphics. Too many banners or special effects often also cause a page to load slowly.

Make your Website Appealing to, and Easy for, the Eyes

* Colors

Mild colors are your best bet. If your site is a content site where your visitor will be

doing a lot of reading, it is a good idea to keep to black and white.

You can add color when using tables as a means to brighten up the page. However,

always remember to keep the overall look of the page professional and appealing to

your target audience that will be visiting more often.

* Screen Resolutions

These vary among monitors. It is, therefore, good counsel to set the pixels to a standard

800×600. You may also choose to set the tables in your web page to span a percentage

of the page rather than a set number of inches. This will be sure to accommodate all

screen sizes.

* Browsers

Bear in mind that a lot of Internet users will not use the same browser as you.

Therefore, make sure that your site looks as good on other browsers as it does on your

own. You can do this by downloading several browsers through which to look at your

page.

Be aware that the overall look of your website is to make it attractive to visitors, which

in turn appeals to emotions and, therefore, leads to sales and makes money for you.

The appearance of your site, if properly designed, can be an excellent marketing

strategy for your product/service.

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Things To Consider For Starting A Business

Are you planning to start a business? You must have a clear plan and strategy for

achieving your goals. Too often new entrepreneurs jump ahead without mentioning

what they sell, how they sell it, and to whom they will sell it.

Thanks to the internet, it is more straightforward than ever to start a business in the

comfort of your own home. Although it is not easy to be an entrepreneur, it is generally

known that starting a project is very rewarding. The hardest part is starting. So many

people have business ideas that never leave their notebooks. Others want to have a

business, but they do not know where to start. These are the six necessary steps for

starting a business in 2025

1. Get Online

First, if you start a business, you have to install it on the internet. The number of people

buying online is increasing every year. More than 3 billion people have access to the

internet, and more and more people connect every day. These are all potential

customers. When your business is on the internet, you can sell your products and

services 24 / 7 for the whole year.

2. Get starting capital

Although the costs of starting a business in 2025 on the Internet are considerably lower

than those of a traditional company, you still need a little money to start an online

business. The main reason why most companies fail is the lack of capital. Provide a plan

to make financial resources possible, whether it concerns sales, your funds, or external

investors.

3. Choose The Right Location:

Location plays a significant role in determining the success of your business. A wrong

location can jeopardize all prospects, and at the same time, the right one can build a

strong foundation for a fruitful venture. Therefore choose the location wisely. Discuss

with people who have vast knowledge in the industry that you have chosen. If you set

up your business amidst your competitors, there are higher chances of success, studies

have shown.

4. Establish Your Unique Selling Proposition

What makes your company unique? The Internet is a big market, and when you start a

business in 2019, you have to make a unique sales proposal (USP) for your product or

service. Why would people buy from you instead of someone else? If you do not know,

how can you expect your potential customer to know?

5. Know your ideal customer

No company can sell anything to anyone. You need to be clear about who your ideal

customer is so that you can create your marketing messages to attract them directly.

What are their needs, wishes, concerns, problems, or wishes? How can your products or

services help them?

6. Implement a proven business model

Use a proven business model that will work in your market. If you do not have one, look

at your competitors and see what they do. Buy a business mentor that shows you how

to grow your business and move a potential customer to a customer. Very often you can

learn a lot from people who have preceded your industry. They can help you avoid

pitfalls and make your path to success faster and easier.

It may not sound natural to start a business, but if you have a passion and want to see it

become a successful business, it will take planning and organization. Use these tips to

get started and build a company you can be proud of.

Regardless of your age, education, technical skills, or qualifications, there are no specific

requirements for being a successful online entrepreneur. However, you will be more

successful with a solid business model to work from, clear direction, training, and

support.

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