Your Website…Is YOU!

Your website represents you. Its appearance can make or break sales. Great websites entice visitors to stay, buy and return again and again.

Fantastic design features include surf ability, the importance of the main page, the appeal and ease on the eyes in the use of color, screen resolutions, and browsers.
YOUR VERY OWN WEBSITE/BUSINESS — CLICK

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You are out shopping for healthy, designer food. You visit two health food stores. The first one is bright and cheerful: Its products are displayed pleasingly and its staff, with crisp, starched aprons on, are slim, friendly, and helpful with smiles that twinkle.

There is another health food store just across the road: Similar products.

A fat, greasy-haired sweaty man, breath redolent of whisky, garlic and fermented cheese, egg stains on the front of his crumpled shirt, the middle of which strains to stay closed struggling to keeping its charge – a protruding belly – within, tired buttons at the ready to pop…comes to serve you.

You are your website: It is a reflection of who you are, your product, your service. Portray yourself as a trained, seasoned professional.

Your website is the only contact your customers, potential and current, have with you. You must create an atmosphere that is pleasing to your buyers to make them want to stay and buy, and more importantly, to want to come back again and again.

You want to aim for repeat business. The long and short of it is this: Your website can make or break your sales…and your business.

What secrets can you apply in the design of your website?

Do your research by visiting several websites. Note what makes them appealing, attractive, or the opposite. Always remember that visitors to your site have one goal in mind: They are either seeking information or shopping for a product.

RESIDUAL INCOME/PASSIVE INCOME — EARNING INCOME 24/7 VS LIVING PAYCHECK TO PAYCHECK

Your goal is to give them what they want without their having to search for it. It is a cardinal rule to make your site easy to navigate.

Ensure that all the information is relevant to your product/service. Convince visitors that they absolutely need your product to solve their problem(s).

The First Impression Lingers…The Importance of your Main Page

The main page has a very specific purpose: It is the storefront of your website where your visitor lands and from where she/he will shop. Therefore, this page must load very quickly and be easy to view.

This is the first contact with your customer: First impressions can either close a deal or…lose this same deal which has exactly the same potential.

Make things simple: Ensure that links are easily viewable by your visitors and that these links will navigate your visitors to where they wish to go.

Very often, a great choice is the use of tables when deciding how to design the main page of your site. If your page takes more than ten seconds to load even on a 56k modem, your visitor will click away, through impatience, or to save time, seeking information or products elsewhere.

To speed up the loading of your main page, it is advisable to avoid large, or excessive, graphics. Too many banners or special effects often also cause a page to load slowly.

Make your Website Appealing to, and Easy for, the Eyes

• Colors